150 AI prompts for Insurance Agents
Every one of the 150 prompt titles in the book, in the book's own eight groups. Twelve are printed in full and marked; use those today. The yellow parts are the blanks you fill in.
Setup & Voice Prompts 1–15
- #1Your permanent profile
Paste into custom instructions: “I’m a licensed insurance agent at [AGENCY], a [SIZE]-person [INDEPENDENT/CAPTIVE] agency in [CITY, STATE]. We write [LINES]. Client-facing writing: professional, plain, warm, 8th-grade level, no hype, no exclamation points. Three permanent rules: (1) never state what a policy covers, excludes, or will pay — mark anything close as [VERIFY AGAINST POLICY]; (2) leave every premium, limit, and deductible blank or exactly as I gave it; (3) never promise a rate, a claim outcome, or a carrier decision.”
- #2The tone calibrator
- #3The plain-English filter
- #4Shorter, always
- #5Three versions
- #6The de-jargonizer
- #7Teach it your voice
- #8The reverse brief
- #9Fix my dictation
- #10Translate for texting
- #11The second opinion
- #12Explain like a mentor
- #13The checklist maker
- #14Spanish version
- #15What did I forget
Quotes & Proposals Prompts 16–40
- #16The proposal builder
“Turn my notes and these quote figures into a one-page client-ready comparison. Sections: WHAT YOU ASKED ME TO DO, THE OPTIONS (table: carrier, premium, the 3–5 differences that matter — only the numbers I gave you), WHAT’S DIFFERENT AND WHY IT MATTERS (plain English), MY RECOMMENDATION (the reason I stated). No coverage statements — mark anything close as [VERIFY AGAINST QUOTE]. No invented numbers, no superlatives. Under 350 words plus table. Notes: [RAMBLE + FIGURES].”
- #17The intake organizer
- #18The pre-quote question list
- #19The limits-and-deductibles options
- #20The proposal cover note
- #21The apples-to-apples note
- #22The deductible explainer
- #23The umbrella paragraph
- #24The moved-quote reply
- #25The “you’re not comparing the same thing” walkthrough
- #26The bind-request confirmation
- #27The payment-options note
- #28The revision note
“The prospect asked to [CHANGE — raise the dwelling limit / drop the second vehicle]. Write the note that comes with revised quote #2: what changed, what didn’t, new premium as $[BLANK], and that the earlier option stays available until [DATE].”
- #29The graceful decline-to-quote
- #30The quote follow-up ladder
- #31The underwriter narrative
- #32The loss-runs request
- #33The “found an issue” mid-quote message
- #34The disclosure-pressure refusal
- #35The homeowners proposal narrative
- #36The commercial package comparison
- #37The new-venture explainer
- #38The certificate-requirements preview
- #39The cross-line referral
- #40The quote-to-bind handoff sweep
Renewals & the Rate Conversation Prompts 41–65
- #41The renewal-increase letter
“Write a renewal letter: [POLICY TYPE] going from $[OLD] to $[NEW]. Structure: (1) open with what I already did — [CHECKED N MARKETS / CONFIRMED DISCOUNTS / REVIEWED COVERAGE]; (2) explain the increase honestly using only my reasons: [ACTUAL REASONS]; (3) state the new premium plainly; (4) invite a 15-minute options call, naming one real option: [DEDUCTIBLE / DISCOUNT CHECK / REMARKET]. Warm, direct, no apologizing for the market, no carrier-blaming, no promises shopping will save. Under 220 words.”
- #42The small-increase note
- #43The price-shock call prep
- #44The remarket announcement
- #45The remarket result — staying put
- #46The remarket result — moving
- #47The market-conditions explainer
- #48The levers message
- #49The claim-affected renewal
- #50The review-meeting agenda
- #51The life-event outreach
- #52The annual review invite
- #53The pending-cancellation notice
“A client’s [POLICY] is set to cancel for nonpayment on [DATE PER CARRIER NOTICE]. Write my message: factual about the date and what lapsing means (no scare language beyond facts), human about it (no shame — life happens), the exact fix ([AMOUNT] by [METHOD] by [DATE]), and reinstatement terms ONLY as the carrier stated them [VERIFY]. Under 100 words.”
- #54The lapse-save call script
- #55The billing-change confirmation
- #56The reinstatement confirmation
- #57The win-back letter
- #58The anniversary win-back
- #59The graceful goodbye
- #60The carrier non-renewal letter
- #61The book-transition announcement
- #62The condolence and transition note
- #63The renewal-list triage
- #64The save script
- #65The renewal-season Friday sweep
Service Work & Claims Communication Prompts 66–85
- #66The change confirmation
“Write a confirmation email for a policy change requested today: [CHANGE]. Include: what was requested and when, that it’s submitted to the carrier, that it’s effective only when the carrier confirms [OR THE CARRIER’S STATED EFFECTIVE DATE], what proof they’ll receive, and to reply if any detail is wrong. Factual, brief, no coverage statements. Under 90 words.”
- #67The certificate intake
- #68The certificate cover note
- #69The cert-holder vs additional-insured explainer
- #70The first-notice guidance message
- #71The roles explainer
- #72The document-now checklist
- #73The mitigation guidance
- #74The adjuster-visit prep
- #75The adjuster status email
- #76The stalled-claim escalation
“Claim #[NUM] has had no adjuster contact since [DATE] despite [MY CONTACT ATTEMPTS, DATED]. Write the escalation to [ADJUSTER’S SUPERVISOR / CARRIER CLAIMS CONTACT]: factual timeline of contacts, the specific gap, the specific ask (status and a contact date), requested response by [DATE]. Firm, professional, zero heat — the timeline does the arguing.”
- #77The denial next-steps message
- #78The claim check-in set
- #79The post-claim debrief note
- #80The documentation request
- #81The mortgagee-change confirmation
- #82The policy-delivery note
- #83The error-correction message
- #84The backdating refusal
- #85The end-of-week service sweep
Reviews, Referrals & Retention Prompts 86–105
- #86The review reply batch
“Here are this week’s Google reviews: [PASTE, names removed]. Reply to each: 1–3 sentences, my voice, thank them, echo one specific detail, vary the wording so they don’t read as templates. HARD RULE: never confirm or discuss anyone’s policy, premium, claim, or client status — even if the review states it. Under 4 stars: draft but mark HOLD FOR MY REVIEW.”
- #87The 5-star with a detail
- #88The 4-star with a niggle
- #89The 3-star mystery
- #90The claim-anger review
- #91The never-a-client review
- #92The 1-star response
- #93The review-request timing kit
- #94The referral ask at the thank-you moment
- #95The referral thank-you
- #96The second ask (one only)
- #97The testimonial permission ask
- #98The one-gap message
- #99The bundle invitation
- #100The life-conversation opener
- #101The anniversary note
- #102The realtor introduction
- #103The lender one-pager
- #104The contractor partner guide
- #105The partner monthly touch
The Knowledge Work Prompts 106–120
- #106The form translator
“Here is policy language I’m working through: [PASTE FORM TEXT]. For my own understanding — not going to a client: (1) plain-English translation; (2) what it appears to grant, limit, or exclude, quoting the exact wording next to each point; (3) flag every sentence where meaning turns on a defined term, and list those terms so I can check the definitions; (4) the three questions you’d ask an underwriter to confirm. Label anything not in the pasted text as INFERENCE.”
- #107The endorsement explainer
- #108The exclusion mapper
- #109The coverage-question prep
- #110The bulletin distiller
- #111The appetite tracker
- #112The guideline summarizer
- #113The quote-difference checklist
- #114The loss-run reader
- #115The industry risk primer
- #116The CE study buddy
- #117The license-prep planner
- #118The producer training module
- #119The objection role-play
- #120The learn-a-line plan
Marketing & Growth Prompts 121–145
- #121The profile overhaul
“Write my Google Business Profile: (1) description under 750 characters naming our lines and [AREA] naturally — no keyword stuffing, no ‘best rates’; (2) services list with one plain sentence each for [LINES]; (3) answers to the 8 questions people ask an agency (shop multiple carriers? what do you charge? proof of insurance how fast? claims help? small business? come in? states licensed? how to get a quote?) — 2–3 sentences each, my voice, unknown facts as [BLANK]. License number line where my state requires it: [LICENSE # — VERIFY].”
- #122The about-us that isn’t boring
- #123The line page
- #124The town page
- #125A month of posts
- #126The niche page
- #127The seasonal calendar
- #128The coverage-question article
- #129The homebuyer guide
- #130The renewal-shock explainer for partners
- #131The seasonal campaign
- #132The quarterly newsletter
- #133The explainer video script
“Write a 45-second video script: me, on camera, explaining [ONE CONCEPT — why your premium went up / what an umbrella does / actual cash value vs replacement cost] in plain English. Hook in the first sentence, one concrete example, no jargon, ends with ‘questions? that’s literally my job.’ Coverage framing: typically/policy-dependent throughout. Note on top: check my state’s ad rules and any carrier approval requirement before posting [VERIFY].”
- #134The new-lead drip
- #135The website home page
- #136The Google Ads starter
- #137The recruiting post
- #138The onboarding sequence
- #139The community sponsorship post
- #140The quoted-not-bound win-back
- #141The review-to-content pipeline
- #142The ‘we do that too’ campaign
- #143The independent-vs-800-number positioning
- #144The referral-program page
- #145Marketing month in 60 minutes
Admin & Momentum Prompts 146–150
- #146The Monday morning brief
“Organize my week from this mess: [PASTE — RENEWALS COMING / OPEN CLAIMS / QUOTES PENDING / PROMISES MADE]. Output: this week’s renewal-critical items in date order, claim check-ins due, the 3 highest-premium items at risk, calls owed today, and what I’m forgetting based on what I told you last week [IF IN THIS CHAT].”
- #147The SOP writer
- #148The quarterly book review
- #149The delegation test
- #150The edition-one graduation