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From AI for Insurance Agents

150 AI prompts for Insurance Agents

Every one of the 150 prompt titles in the book, in the book's own eight groups. Twelve are printed in full and marked; use those today. The yellow parts are the blanks you fill in.

Line illustration: a queue-ticket dispenser with an endless ribbon of blank tickets coiling on the floor

Setup & Voice Prompts 1–15

  1. #1Your permanent profile

    Paste into custom instructions: “I’m a licensed insurance agent at [AGENCY], a [SIZE]-person [INDEPENDENT/CAPTIVE] agency in [CITY, STATE]. We write [LINES]. Client-facing writing: professional, plain, warm, 8th-grade level, no hype, no exclamation points. Three permanent rules: (1) never state what a policy covers, excludes, or will pay — mark anything close as [VERIFY AGAINST POLICY]; (2) leave every premium, limit, and deductible blank or exactly as I gave it; (3) never promise a rate, a claim outcome, or a carrier decision.”

  2. #2The tone calibrator
  3. #3The plain-English filter
  4. #4Shorter, always
  5. #5Three versions
  6. #6The de-jargonizer
  7. #7Teach it your voice
  8. #8The reverse brief
  9. #9Fix my dictation
  10. #10Translate for texting
  11. #11The second opinion
  12. #12Explain like a mentor
  13. #13The checklist maker
  14. #14Spanish version
  15. #15What did I forget

Quotes & Proposals Prompts 16–40

  1. #16The proposal builder

    “Turn my notes and these quote figures into a one-page client-ready comparison. Sections: WHAT YOU ASKED ME TO DO, THE OPTIONS (table: carrier, premium, the 3–5 differences that matter — only the numbers I gave you), WHAT’S DIFFERENT AND WHY IT MATTERS (plain English), MY RECOMMENDATION (the reason I stated). No coverage statements — mark anything close as [VERIFY AGAINST QUOTE]. No invented numbers, no superlatives. Under 350 words plus table. Notes: [RAMBLE + FIGURES].”

  2. #17The intake organizer
  3. #18The pre-quote question list
  4. #19The limits-and-deductibles options
  5. #20The proposal cover note
  6. #21The apples-to-apples note
  7. #22The deductible explainer
  8. #23The umbrella paragraph
  9. #24The moved-quote reply
  10. #25The “you’re not comparing the same thing” walkthrough
  11. #26The bind-request confirmation
  12. #27The payment-options note
  13. #28The revision note

    “The prospect asked to [CHANGE — raise the dwelling limit / drop the second vehicle]. Write the note that comes with revised quote #2: what changed, what didn’t, new premium as $[BLANK], and that the earlier option stays available until [DATE].”

  14. #29The graceful decline-to-quote
  15. #30The quote follow-up ladder
  16. #31The underwriter narrative
  17. #32The loss-runs request
  18. #33The “found an issue” mid-quote message
  19. #34The disclosure-pressure refusal
  20. #35The homeowners proposal narrative
  21. #36The commercial package comparison
  22. #37The new-venture explainer
  23. #38The certificate-requirements preview
  24. #39The cross-line referral
  25. #40The quote-to-bind handoff sweep

Renewals & the Rate Conversation Prompts 41–65

  1. #41The renewal-increase letter

    “Write a renewal letter: [POLICY TYPE] going from $[OLD] to $[NEW]. Structure: (1) open with what I already did — [CHECKED N MARKETS / CONFIRMED DISCOUNTS / REVIEWED COVERAGE]; (2) explain the increase honestly using only my reasons: [ACTUAL REASONS]; (3) state the new premium plainly; (4) invite a 15-minute options call, naming one real option: [DEDUCTIBLE / DISCOUNT CHECK / REMARKET]. Warm, direct, no apologizing for the market, no carrier-blaming, no promises shopping will save. Under 220 words.”

  2. #42The small-increase note
  3. #43The price-shock call prep
  4. #44The remarket announcement
  5. #45The remarket result — staying put
  6. #46The remarket result — moving
  7. #47The market-conditions explainer
  8. #48The levers message
  9. #49The claim-affected renewal
  10. #50The review-meeting agenda
  11. #51The life-event outreach
  12. #52The annual review invite
  13. #53The pending-cancellation notice

    “A client’s [POLICY] is set to cancel for nonpayment on [DATE PER CARRIER NOTICE]. Write my message: factual about the date and what lapsing means (no scare language beyond facts), human about it (no shame — life happens), the exact fix ([AMOUNT] by [METHOD] by [DATE]), and reinstatement terms ONLY as the carrier stated them [VERIFY]. Under 100 words.”

  14. #54The lapse-save call script
  15. #55The billing-change confirmation
  16. #56The reinstatement confirmation
  17. #57The win-back letter
  18. #58The anniversary win-back
  19. #59The graceful goodbye
  20. #60The carrier non-renewal letter
  21. #61The book-transition announcement
  22. #62The condolence and transition note
  23. #63The renewal-list triage
  24. #64The save script
  25. #65The renewal-season Friday sweep

Service Work & Claims Communication Prompts 66–85

  1. #66The change confirmation

    “Write a confirmation email for a policy change requested today: [CHANGE]. Include: what was requested and when, that it’s submitted to the carrier, that it’s effective only when the carrier confirms [OR THE CARRIER’S STATED EFFECTIVE DATE], what proof they’ll receive, and to reply if any detail is wrong. Factual, brief, no coverage statements. Under 90 words.”

  2. #67The certificate intake
  3. #68The certificate cover note
  4. #69The cert-holder vs additional-insured explainer
  5. #70The first-notice guidance message
  6. #71The roles explainer
  7. #72The document-now checklist
  8. #73The mitigation guidance
  9. #74The adjuster-visit prep
  10. #75The adjuster status email
  11. #76The stalled-claim escalation

    “Claim #[NUM] has had no adjuster contact since [DATE] despite [MY CONTACT ATTEMPTS, DATED]. Write the escalation to [ADJUSTER’S SUPERVISOR / CARRIER CLAIMS CONTACT]: factual timeline of contacts, the specific gap, the specific ask (status and a contact date), requested response by [DATE]. Firm, professional, zero heat — the timeline does the arguing.”

  12. #77The denial next-steps message
  13. #78The claim check-in set
  14. #79The post-claim debrief note
  15. #80The documentation request
  16. #81The mortgagee-change confirmation
  17. #82The policy-delivery note
  18. #83The error-correction message
  19. #84The backdating refusal
  20. #85The end-of-week service sweep

Reviews, Referrals & Retention Prompts 86–105

  1. #86The review reply batch

    “Here are this week’s Google reviews: [PASTE, names removed]. Reply to each: 1–3 sentences, my voice, thank them, echo one specific detail, vary the wording so they don’t read as templates. HARD RULE: never confirm or discuss anyone’s policy, premium, claim, or client status — even if the review states it. Under 4 stars: draft but mark HOLD FOR MY REVIEW.”

  2. #87The 5-star with a detail
  3. #88The 4-star with a niggle
  4. #89The 3-star mystery
  5. #90The claim-anger review
  6. #91The never-a-client review
  7. #92The 1-star response
  8. #93The review-request timing kit
  9. #94The referral ask at the thank-you moment
  10. #95The referral thank-you
  11. #96The second ask (one only)
  12. #97The testimonial permission ask
  13. #98The one-gap message
  14. #99The bundle invitation
  15. #100The life-conversation opener
  16. #101The anniversary note
  17. #102The realtor introduction
  18. #103The lender one-pager
  19. #104The contractor partner guide
  20. #105The partner monthly touch

The Knowledge Work Prompts 106–120

  1. #106The form translator

    “Here is policy language I’m working through: [PASTE FORM TEXT]. For my own understanding — not going to a client: (1) plain-English translation; (2) what it appears to grant, limit, or exclude, quoting the exact wording next to each point; (3) flag every sentence where meaning turns on a defined term, and list those terms so I can check the definitions; (4) the three questions you’d ask an underwriter to confirm. Label anything not in the pasted text as INFERENCE.”

  2. #107The endorsement explainer
  3. #108The exclusion mapper
  4. #109The coverage-question prep
  5. #110The bulletin distiller
  6. #111The appetite tracker
  7. #112The guideline summarizer
  8. #113The quote-difference checklist
  9. #114The loss-run reader
  10. #115The industry risk primer
  11. #116The CE study buddy
  12. #117The license-prep planner
  13. #118The producer training module
  14. #119The objection role-play
  15. #120The learn-a-line plan

Marketing & Growth Prompts 121–145

  1. #121The profile overhaul

    “Write my Google Business Profile: (1) description under 750 characters naming our lines and [AREA] naturally — no keyword stuffing, no ‘best rates’; (2) services list with one plain sentence each for [LINES]; (3) answers to the 8 questions people ask an agency (shop multiple carriers? what do you charge? proof of insurance how fast? claims help? small business? come in? states licensed? how to get a quote?) — 2–3 sentences each, my voice, unknown facts as [BLANK]. License number line where my state requires it: [LICENSE # — VERIFY].”

  2. #122The about-us that isn’t boring
  3. #123The line page
  4. #124The town page
  5. #125A month of posts
  6. #126The niche page
  7. #127The seasonal calendar
  8. #128The coverage-question article
  9. #129The homebuyer guide
  10. #130The renewal-shock explainer for partners
  11. #131The seasonal campaign
  12. #132The quarterly newsletter
  13. #133The explainer video script

    “Write a 45-second video script: me, on camera, explaining [ONE CONCEPT — why your premium went up / what an umbrella does / actual cash value vs replacement cost] in plain English. Hook in the first sentence, one concrete example, no jargon, ends with ‘questions? that’s literally my job.’ Coverage framing: typically/policy-dependent throughout. Note on top: check my state’s ad rules and any carrier approval requirement before posting [VERIFY].”

  14. #134The new-lead drip
  15. #135The website home page
  16. #136The Google Ads starter
  17. #137The recruiting post
  18. #138The onboarding sequence
  19. #139The community sponsorship post
  20. #140The quoted-not-bound win-back
  21. #141The review-to-content pipeline
  22. #142The ‘we do that too’ campaign
  23. #143The independent-vs-800-number positioning
  24. #144The referral-program page
  25. #145Marketing month in 60 minutes

Admin & Momentum Prompts 146–150

  1. #146The Monday morning brief

    “Organize my week from this mess: [PASTE — RENEWALS COMING / OPEN CLAIMS / QUOTES PENDING / PROMISES MADE]. Output: this week’s renewal-critical items in date order, claim check-ins due, the 3 highest-premium items at risk, calls owed today, and what I’m forgetting based on what I told you last week [IF IN THIS CHAT].”

  2. #147The SOP writer
  3. #148The quarterly book review
  4. #149The delegation test
  5. #150The edition-one graduation